At the start of the COVID-19 pandemic, Booz Allen decided to turn their Innovation Center that focused on product development, showcasing technology, and large innovation based events and panels into a physical and digital Executive Briefing Center (EBC). Our goal was to showcase Booz Allen's 100+ year innovation journey to our clients through interactive experiences.
Unlike a lot of the EBCs we researched, we didn't have a singular thread or theme that had led to the company's success. After a lot of thought and brainstorming, we landed on our thesis of showcasing the "passion of our people and the impact of our problem solving". From there we built our four pillar strategy consisting of interactive experiences that told the stories around our Technology, Innovation, People, and Values. Within the EBC had unique spaces like 280º screens and massive curved displays to creatively showcase our capabilities like Tech Scouting, Artificial Intelligence, our Diversity, Equity, and Inclusion initiatives, and many more years of work.